Ferran Capo
Branding, Graphic Design & Illustration

I'm a Art Director and Illustrator with experience in branding, editorial design, and graphics for advertising. I work at the intersection of design and illustration, adapting to each project with a versatile style and clear focus.

Certain ideas work best when shown visually.
If you have any of those, feel free to get in touch

BRANDING: Mecanic Pizza
Illustrated Visual Identity

Visual rebranding for Mecanic Pizza featuring a central illustrated character: a punk-spirited Italian nonna. Brush-style illustration in monochrome red applied to packaging, menu, and merchandise.

ART DIRECTION / CAMPAIGNS
“No apto para microondas” Campaign - Justicia Alimentaria

Art Direction, Graphic Design and Vídeo Direction for the "No apto para microondas" campaign by Justicia Alimentaria. A campaign against the use of plastic on food trays for microwaves. Justicia Alimentaria is a non-governmental organization (NGO) that exposes the misconduct of the food industry.

BRANDING: Biblioteca Gourmande
Visual Identity for Restaurant

Identity design for a restaurant that blends gastronomy and culture. The logo combines classic typographic references with a contemporary touch. Design of business cards and simple, refined, and elegant graphic applications.

BRANDING: OCA
OCA - Visual Identity for Agri-Food Observatory

Identity design for a non-profit organization focused on monitoring the power of major food corporations. The logo features an illustrated goose looking through a spyglass - a symbolic, direct, and recognizable image. The tone aimed to be accessible yet critically engaged.

ART DIRECTION / CAMPAIGNS
“Reclaim Your Market” Campaign – Justicia Alimentaria

Design of a poster series for a campaign denouncing the neglect of municipal markets. The graphic aesthetic draws inspiration from 1990s poster design: direct messages, clear typography, and clean compositions. The images depict rotting fruits and vegetables as a visual metaphor for the decay of an essential public system.

ART DIRECTION / CAMPAIGNS
“Good Luck” Campaign - Justicia Alimentaria

Concept and art direction for a visual campaign denouncing the overuse of pesticides in fresh produce. The project involved photographic direction, styling, and typographic composition. Inspired by the visual tone of the film Swallow, the posters are designed to provoke discomfort through irony and minimalism

Tróleos – Fictional cereal box design for TV ad

Packaging design for a fictional cereal brand created for the “Bad Guys” campaign by NGO Justicia Alimentaria.
The goal was to parody the bright, hyper-saturated visual language of kids' breakfast cereals, exposing their real content and health implications.
This is a fictional product, designed specifically for use in the campaign's TV commercial.
Art direction and packaging concept developed as part of the audiovisual piece.

Illustration Work

A selection of personal illustrations exploring surreal and dreamlike atmospheres. These pieces blend architecture, nature, and character design, often set by the sea. A more expressive and detailed approach, where narrative and mood take center stage.

World Panic - Cartoon & Graphic Humor

A personal project where I explore social absurdities and everyday anxiety through cartoon-style illustrations. Short, sharp, and darkly humorous, these comics live on Instagram under the name @world_panic. A playful space to experiment with character design, timing, and satire.

Some of these pieces have also been featured in El Estafador — a Spanish satirical collective with over 70K followers on Instagram @el.estafador.