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Los mercados se mueren - Reclaim Your Market | Creative & Art Direction
Campaign for Justicia Alimentaria, an NGO exposing malpractice in Spain’s food industry. The project raised awareness about the decline of traditional municipal markets — a unique public asset in Europe threatened by overtourism, institutional neglect, and big retail chains.
We used the visual metaphor of rotting food to highlight this “announced death,” turning familiar market imagery into a disruptive, urgent message.
The campaign rolled out with three posters (printed and animated) across major Spanish cities, adapted into Spanish, Catalan, and Basque.
Reclama tu mercado | Vídeos para redes sociales
Además de estas imágenes se creó un pequeño vídeo conceptual más enfocado a la idea de que nos están robando los mercados. La imagen de una bolsa de la compra tratando de ser robada nos parecía que explicaba con sencillez y claridad la idea del robo y la necesidad de luchar o resistirse, llamando a la acción de la audiencia.
Los mercados se mueren | Vídeos y fotos de los usuarios
Esto son algunas imágenes y vídeos de la campaña por las ciudades de Madrid, Barcelona, Zaragoza, Valencia y Bilbao que mandaron los seguidores de la ONG Justicia Alimentaria.
