No apto para microondas, Justicia Alimentaria | Art Direction & Vídeo

Art Direction, Graphic Design and Vídeo Direction for the "No apto para microondas" campaign by Justicia Alimentaria. A campaign against the use of plastic on food trays for microwaves. Justicia Alimentaria is a non-governmental organization (NGO) that exposes the misconduct of the food industry. 

For this campaign, Justicia Alimentaria (Food Justice) asked us to base the concept on an idea they had: using Christmas snow globes to explain that plastic pollutes food. Based on this concept, we developed the video, the graphic campaign, and the design of the stand and all of the elements for the BioCultura fair in Madrid. For the stand, we even manufactured customised snow globes with food items inside.